Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.

Storytelling is a crucial component of both marketing and public relations. They go hand in hand and industry professionals must be able to craft and tell stories about their brands and their products.

It takes 50 milliseconds – that’s right, 0.05 seconds – for visitors to form an opinion about your website.

It’s hard to reach people these days because everyone is busy and overscheduled. People don’t want to talk on the phone or take in-person sales or solicitation meetings and all the experts are saying emails are the best way to communicate with your audience so why do your emails have such low open rates?

Social media channels are a great way to connect with your audience. They provide an avenue for communicators to connect directly with their audience on a more personal level reaching a larger audience at the same time.  

The internet continues to cause major disruptions in sales and marketing processes. Consumers can be overwhelmed by options and can get easily distracted by choices and options.

Our friends at Success Magazine have shared these 4 lessons from World War II U.S. General George Marshall. Put these into practice as you communicate with and lead your team.

When time and/or budgets are tight, many small businesses cut spending on marketing.

Constant advances in technology and communication methods give marketers more options than ever. 

Developing a predictable marketing system can be quite challenging, but companies have proven it can be the key to success.