Today more than ever we are living in a digital society. Marketing efforts for your firm should have a significant digital portion.

Not according to HubSpot! In their recent report of all things email, they note that emails generate $42 for every $1 spent.

Many wonder if digital marketing is really necessary. Aren’t traditional marketing methods “good enough?”

You've invested both time and money in your PR program. Of course you want to be sure you're getting your money's worth. But, how can you tell?

SunStar's Virtual Conference, Catch the Wave - and Build Your Business, kicked off yesterday with its ETF panel. MFWire's Neil Anderson covered the ETF panel in a recent article.

Marketing is a hurdle that all businesses face. The question is, how do they overcome it? Read on to find out. 

Over the past year we’ve seen major shifts in how things are done – including marketing!

The pandemic turned the world topsy-turvey and we scrambled to find new or adapted ways of doing just about everything.

The pandemic resulted in a shift online-for practically everything. Millions shifted to work from home and many companies offering in-person products and services shifted to online models.

Everyone loves their sales team-when they close the deal. The job of the salesperson is to get out there, call on, meet with advisors and make the sale. But, are they feeling the love from the home office? Are you giving them the support they need?

Marketing - with a solid marketing plan - is crucial for any business. Getting started can be daunting and it might be tough to figure out where to start.