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Thursday, 28 December 2017 10:46

Best Of 2017: Our Top 5 Blog Posts

As we wrap up 2017 we took a look through our blog posts from the year.  We've compiled the Top 5 most popular posts. We hope you find them useful.

Marketers are seeing a decline in ROI from paid media.  Many are adjusting their budgets to focus on earned media.

Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.

Put your email to work for you.

We live in a digital society - everyone is texting and tweeting and short on time.

Thursday, 16 November 2017 06:48

Decluttering Your Message

Don't lose sight of who you are! Tell investors what you do. Let them know what sets your firm apart from your competitors.

I know you know what AUM, basis points, and ROI mean. You even know how to define ROI, P/E, yield curve, duration, and EBITA.

Don't just say it - show it! Spice up those statistics!

Is your body language contradicting what you're saying? Are your actions or behaviors undermining your words?

Tuesday, 31 October 2017 10:31

Tips to Avoid Spooking Your Advisor Client

Market uncertainty and a bizarre presidential administration have made some financial advisors, and their clients, a bit anxious. Here are what some mutual fund companies are doing to help alleviate some of that anxiety.

Marketing managers can spend hours on fact sheets, data and charts for you to use in client meetings. But should they?

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