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Some may shy away from marketing ETFs thinking it may be too difficult.

Do you have a communication strategy?

When the markets experience turmoil, investors get nervous.

Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?

Thursday, 28 December 2017 10:46

Best Of 2017: Our Top 5 Blog Posts

As we wrap up 2017 we took a look through our blog posts from the year.  We've compiled the Top 5 most popular posts. We hope you find them useful.

Marketers are seeing a decline in ROI from paid media.  Many are adjusting their budgets to focus on earned media.

Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.

Put your email to work for you.

We live in a digital society - everyone is texting and tweeting and short on time.

Thursday, 16 November 2017 06:48

Decluttering Your Message

Don't lose sight of who you are! Tell investors what you do. Let them know what sets your firm apart from your competitors.

I know you know what AUM, basis points, and ROI mean. You even know how to define ROI, P/E, yield curve, duration, and EBITA.

Don't just say it - show it! Spice up those statistics!

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