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SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Thursday, 15 June 2017 06:29

Name That Tagline! How Many Can You Get?

Last week we shared a post on creating a tagline for your company.

A strong well-known tagline can speak for itself.

Thursday, 09 February 2017 06:57

Can Color Affect Brand Perception?

Re-designing your logo in 2017? Or perhaps you’re doing a complete rebrand?

We’ve all heard of the psychology of color and how it influences our decisions and behaviors.

If it’s your first foray into a PR campaign, it’s a good idea to set expectations for all involved. You may be wondering what components make up the program? How much time and resources will it require? When can we expect to see results?

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Thursday, 10 November 2016 14:59

How Do You Measure the Success of a PR Program?

Once you've committed your time and dollars to a PR program, you will naturally want to be sure you're getting your money's worth. But too often, clients only consider public relations efforts successful when it translates into sales or an uptick in phone calls.

This election season has had more than its fair share of ups and downs. Despite all the turmoil the lessons have been plentiful.

Just because something goes viral doesn’t mean it’s a sure thing.

We seem to be learning one thing after another this political season. The newest lesson is brought to us courtesy of Ken Bone, America’s 36-hour sweetheart.

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