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Tuesday, 31 July 2018 15:13

The Case For PR - ROI/Growth

This is the fourth installment of our "Case for PR" series. We've put together a series of topics to examine the various ways in which a public relations strategy can help a firm grow.

We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.

When approaching your PR and Marketing Plan it’s important to consider the various components. 

Tuesday, 13 March 2018 10:34

Considering Hosting A Press Event?

Hosting a press event in New York City or other major media market can be a powerful and efficient way to showcase your brand, expertise, timely views on topics of interest and your product offering.

In this day and age, the internet connects us with friends, colleagues and potential clients. We rely on social media platforms to connect us to people that we wouldn’t meet every day.

You cannot connect with your audience if you don't know who you are. Sounds simple right?

A lot goes into making a brand - make sure you create one that is memorable!

Did you miss this article the first time? From time to time we like to open the vault and re-release relevant posts. This post originally appeared in July and remains relevant as we head into the new year.

The mutual fund industry is changing, and fast.

 

Outlining the difficulties ahead as the trends seem to be strongly in place

The trend toward passive investment strategies, and away from active asset management, will accelerate, according to Moody’s. 

Thursday, 22 September 2016 16:16

3 Tips for Creating an Unstoppable Marketing Plan

Marketing is a hurdle that all businesses face. The question is, how do they overcome it? Read on to find out. 

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