It’s hard to reach people these days because everyone is busy and overscheduled. People don’t want to talk on the phone or take in-person sales or solicitation meetings and all the experts are saying emails are the best way to communicate with your audience so why do your emails have such low open rates?
2017 was a banner year for asset management but in 2018 assets dropped by $3 trillion. Does that mean trouble is ahead?
Social media channels are a great way to connect with your audience. They provide an avenue for communicators to connect directly with their audience on a more personal level reaching a larger audience at the same time.
One of the biggest challenges regarding sustainable investing is a lack of understanding. Many investors are turned off by all the jargon and terminology.
Morningstar has announced plans to change how they assign Morningstar Analyst Ratings and how they will enhance the Morningstar Sustainability Rating.
Morningstar released its report on ETF and mutual fund flows this morning.
Many asset managers are wary of social media. The time commitment and compliance requirements can make it seem near impossible.
By now, most marketers are familiar with the idea of incorporating video into their content strategy.
Socially Responsible Investing (SRI) has grown rapidly at a steady pace over the last decade and currently accounts for nearly $30 trillion of the investable assets.