Many asset managers are reluctant to begin a social media program. We live in a digital society and while it may seem daunting, you may want to consider jumping in.
Your firm might be the best around, but if no one has ever heard of you does it really matter?
Daniel Pink has written several best-selling books on behavior, work, and motivation, including A Whole New Mind: Why Right-Brainers Will Rule the Future (2005); Drive: The Surprising Truth About What Motivates Us (2009); and his latest book released this year, When: The Scientific Secrets of Perfect Timing.
Now that March Madness is behind us for another year, it’s a great time to learn some organizational lessons from one of the greats.
Do you have a great product or story? It doesn't matter if no one knows about it.