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Apr
Struggling To Keep Up With Financial News? FUSE Has You Covered
It can feel impossible to keep up with the financial news – from television to print to online to podcasts – news sources are churning out information at rapid rates on the constantly changing market.
Mar
Helping Investors Understand The Difference Between Mutual Funds And ETFs
Unless they’re living under a rock, most investors have heard about ETFs.
Mar
ESG AUM more than doubled in 2020
ESG funds, once thought to be a “passing fad,” continue to grow rapidly capturing more than half the new net money from investors in 2020.
Mar
Press Release: SunStar Strategic Celebrates Murphy And Tebeleff For Two Decades Of Service
Alexandria, Virginia – March 4, 2021: SunStar Strategic celebrates the 20th anniversaries of two of the firm’s partners, Melissa Murphy, EVP and Bob Tebeleff, VP.
Mar
Wire Service Interviews Offer Valuable Opportunities
The notion that wire service interviews are a waste of time is a common misperception.
Feb
20 YEARS: SUNSTAR CELEBRATES BOB TEBELEFF, VP + PARTNER
Bob Tebeleff joined SunStar in 2001 as an account executive. Today he is a partner and Vice President. We took a few minutes to talk with Bob about the industry and changes he's seen during the last 20 years.
Feb
8 Steps To A Laser Focused Marketing Plan
The pandemic resulted in a shift online-for practically everything. Millions shifted to work from home and many companies offering in-person products and services shifted to online models.
Feb
It's An Interview - Not An Interrogation
Gearing up for your next media interview? It's important to remember that everyone is going in with an agenda - even the reporter lined up to conduct the interview.
Feb
20 YEARS: SUNSTAR CELEBRATES MELISSA MURPHY, EVP + PARTNER
Melissa Murphy joined SunStar in 2001 as an account executive. For many years, she has been a partner in the firm and was promoted to Executive Vice President in 2018, leading the SunStar Client Excellence program at the heart of the firm’s service offerings. We took a few minutes to reminisce with Melissa on her experiences of her two decades in public relations.
Feb
Give Your Sales Team A Little Love
Everyone loves their sales team-when they close the deal. The job of the salesperson is to get out there, call on, meet with advisors and make the sale. But, are they feeling the love from the home office? Are you giving them the support they need?
