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29
Jul

Getting To Know Interval And Tender Offer Funds

Non-traditional closed-end interval and tender offer funds constitute an important segment of the investment industry.

26
Jul

How Do You Measure The Success Of A PR Program?

You've invested both time and money in your PR program. Of course you want to be sure you're getting your money's worth. But, how can you tell?

28
Jul

Will ETFs Reach Record Flows In 2021?

If flows continue their current trend, that answer would be yes.

21
Jul

MF Wire: So You Want To Launch An ETF

SunStar's Virtual Conference, Catch the Wave - and Build Your Business, kicked off yesterday with its ETF panel. MFWire's Neil Anderson covered the ETF panel in a recent article.

13
Jul

ETFs: Catch The Wave

Since their start in in the 1990s, ETFs have grown in leaps and bounds.

06
Jul

SunStar Conference Explores Trends in ETF & Mutual Fund Strategies to Grow AUM

On July 20, and 21, SunStar Strategic, a public relations firm focused on asset management firms, will offer its annual fund conference on how mutual funds and ETFs can attract assets.

05
Jul

AdvisorShares CEO joins speaker line-up for SunStar Conference

Noah Hamman, founder & CEO of AdvisorShares, joins Terry Nilsen, president  & COO, Hennessy Advisors, Inc., in a conversation on strategies that work for marketing ETFs and mutual funds. 

30
Jun

Investing in PR to Grow Your Firm

Hibre Teklemariam, VP and Partner, SunStar Strategic, joins Discovery Data for  "The Data Possible Podcast."

 

24
Jun

The Foundation Of A Strategic Marketing Plan Starts With These 3 Steps

Marketing is a hurdle that all businesses face. The question is, how do they overcome it? Read on to find out. 

29
Jun

Say This, Not That - Maximize Your Good Press

Have you ever scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website?

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