Smile! You're on Candid Camera!
Rememember Allen Funt's Candid Camera? Or maybe America's Funniest Home Videos or AVF? The shows capitalize on funny moments of people being caught on camera - being human.
When the market is particularly volatile and feels fraught with uncertainty investors get nervous.
Marketing strategies have often consisted of companies creating their materials and sending them out into the world – essentially a variation of “throw it against the wall to see if it sticks.”