Funnels, also often referred to a customer/client journey, are made up of the steps taken before making a purchase.
There are two types of funnels and both are important to converting leads to customers:
The sales funnel follows the route a consumer takes as they build a relationship with your sales team.
Digital Marketing Funnel
The digital marketing funnel nurtures your prospects from the time they start their online research of your company and products and turns them into qualified leads for your sales team.