Published on July 10, 2018.
Taking a good hard look at brand building is the first component in our "The Case for PR" series.
Building a brand is a long-term process. A public relations strategy is a key component to building that brand.
There are many things to consider when defining your brand. Take a long hard look at your company and determine:
Who are you and what do you stand for?
What can you offer to clients?
What makes you different than others who do what you do?
These are just a few of the questions you should consider as you begin to identify your brand.
Consider gathering your top executives and participating in a messaging workshop. Use the workshop to help you uncover these answers and come up with a plan to move forward.
Our recent feature in Iris.xyz covers all of this and more. You can find the full piece here.