Published on May 5, 2018.
Let's face it - there are many others out there who do what you do.
What makes you different?
What sets you apart from the others?
Identify WHAT separates you from others and learn to tell your story consistently in a compelling manner.
No matter what you're selling, be it a product or service, if you have a good product and a good story you can attract the right customers and keep them if you're communicating the right way communicating the right way.
Consider a media + message training workshop for your key personnel. Uncovering your differentiating messages and learning to tell them succinctly and consistently is invaluable. You'll learn to anticipate difficult questions and how to answer them, and how to answer the question you want even when it hasn't been asked.
You can find the full article, with additional tips and tools here.
Looking for more strategies and techniques to help you tell your story? Check out our recent webinar.