SunStar Strategic's Hibre Teklemariam, VP and Partner, presented "Growth Strategies for Mututal Funds and Asset Managers" to the Investment Company Instititute's (ICI) Small Funds Committee.
The presentation covered a wide range of topics pertaining to growth:
- Asset flow trends and growth characteristics for actively managed funds
- Marketing strategies for growth
- The role of PR and execution strategy
- Learning and knowing your firm messages
- Being proactive
- Leveraging results
- Social media
There were many key takeaways from the presentation which was followed by a robust Q&A. Fund managers took advantage of the opportunity and dug deeper into multiple topics. The full report from the Q&A is chock full of great tips.