You cannot connect with your audience if you don't know who you are. Sounds simple right?
Wrong! Many companies struggle with their own identity. Their brand hasn't been clearly established.
If you don't know who you are how can you expect your clients to? How can you establish that crucial client relationship?
Our friends at Success magazine have shared 12 brand archetypes:
1. The Magician
2. The Sage
3. The Innocent
4. The Outlaw
5. The Jester
6. The Lover
7. The Explorer
8. The Ruler
9. The Caregiver
10. The Hero
11. The Regular Guy/Girl
12. The Creator craves perfection.
Which archetype do you identify with? Need help with your brand? SunStar can help!