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Giving Thanks for Straight Talk and Clear Communication

Why you should cool it with the corporate jargon

I know you know what AUM, basis points, and ROI mean. You even know how to define ROI, P/E, yield curve, duration, and EBITA.

But do your clients and prospects understand?

The words above are used regularly by fund managers and fund marketing executives. Often, we don’t think twice about whether our audience will understand. Acronyms and jargon can lead to investor confusion and inertia.

In volatile market conditions we want investors to understand their investments, and the people managing them, more than ever.

Check out the article in Fortune on this topic, Why you should cool it with the corporate jargon - Fortune Management.

And, if you are interested in simplifying your story so your communications are understood, This email address is being protected from spambots. You need JavaScript enabled to view it.

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Read 2201 times Last modified on Wednesday, 07 November 2018 15:34
Monday, 21 November 2016 06:07

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