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Media interviews can be nerve-wracking. Don't stress! Go back to the basics - the ABCs.

Monday, 25 February 2019 06:45

PR: Are You Ready To Take The Plunge?

Before starting a PR program many people wonder does PR even work?

Tuesday, 12 February 2019 06:32

Who Are You?

It’s a simple question right? Are you prepared to answer it?

Ever wonder how some savvy fund managers and financial planners win their places as the media's "darlings" -- frequently quoted in numerous mainstream magazines, and other important publications, often basking in the glow of the spotlight on a financial news channel segment?

It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.

What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.

Wednesday, 21 November 2018 06:46

Is Your Brand Still Relevant?

Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.

What do public relations and political campaigns have in common?

Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.

Monday, 29 October 2018 14:30

Media Interview Got You Spooked?

Don’t fret – a little preparation (and the right tools) goes a long way!

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