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Friday, 29 April 2022 09:12

What To Expect From Your PR Program

If you’ve recently signed up for your first PR campaign and you’re not sure what to expect - it’s a good idea to set expectations for all involved.

Wednesday, 26 January 2022 09:58

Media Training: More Important Than Ever

The market has been on a wild ride lately with whiplash inducing ups and downs. Now more than ever investors need to hear from you – they need to hear your thoughts and insights on the market and why you’re not running for the hills!

You've invested both time and money in your PR program. Of course you want to be sure you're getting your money's worth. But, how can you tell?

Wednesday, 21 July 2021 09:50

MF Wire: So You Want To Launch An ETF

SunStar's Virtual Conference, Catch the Wave - and Build Your Business, kicked off yesterday with its ETF panel. MFWire's Neil Anderson covered the ETF panel in a recent article.

On July 20, and 21, SunStar Strategic, a public relations firm focused on asset management firms, will offer its annual fund conference on how mutual funds and ETFs can attract assets.

Have you ever scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website?

Got a print interview or TV segment coming up? We can help you communicate confidently and effectively.

“Time and money are tight and the budget is stretched thin.”

Adding Public Relations right now might not seem like the best idea. Yes, it is an added cost and it will require additional time, but the investment is worth it. In the long run PR can become an invaluable tool in building your brand because it allows you to:

Thursday, 13 May 2021 06:00

Are You A Thought Leader?

Have you ever wondered how CNBC or Fox Business selects the fund managers they interview? Or how Barron's features a little-known fund, but you've been around twice as long?  

Referrals are the lifeline of growing any successful business. But how can you take those referrals to the next level?

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