Have you considered launching a PR program but you’re wondering “is this the right time?” or “is this right for my firm?”
Do you have a communication strategy? Have you ever left a meeting smacking your head thinking “I should have said X,” or “I forgot to mention Y?”
Storytelling is a crucial component of both marketing and public relations. They go hand in hand and industry professionals must be able to craft and tell stories about their brands and their products.