The market has been all over the place lately and it’s hard to guess what investors will do or why.

Once again, instinctive investors sold and lost, while analytical investors bought the dip.

Fund companies are constantly looking for new ways to stand out and attract the attention of advisors. 

Funds come and go, but what makes some last while others fail?

ETFs are one of the most popular investment choices currently available to investors. 

Non-traditional closed-end interval and tender offer funds constitute an important segment of the investment industry.

If flows continue their current trend, that answer would be yes.

Since their start in in the 1990s, ETFs have grown in leaps and bounds.

On July 20, and 21, SunStar Strategic, a public relations firm focused on asset management firms, will offer its annual fund conference on how mutual funds and ETFs can attract assets.

Noah Hamman, founder & CEO of AdvisorShares, joins Terry Nilsen, president  & COO, Hennessy Advisors, Inc., in a conversation on strategies that work for marketing ETFs and mutual funds.