Trump – Clinton, household words to most of us. That’s the essence of a good brand. We may love it or hate it, but simply hearing it conjours up a picture as clear as Coke or Mercedes Benz.
The secret lies in differentiation from the competition with a consistent image and set of messages.
Considering Trump’s and Clinton’s successes in the primary season. These presumptive nominees for the 2016 presidential election are experts at branding. To learn how to build, strengthen, or spread the word about your brand, take a look at some of the candidates’ strategies below.