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Thursday, 06 October 2016 06:29

Your Media Interview - Grab the Reins

Take Control
 
Interviews don't always go as planned. The questions asked don't always lead neatly to the topics you want to cover. But, that doesn't mean the interview is a fail. 

Another helping hand never hurts.

Growing a mutual fund in this day and age can be a daunting task. With hundreds of thousands of funds out there, it can be nearly impossible to stand out and draw investors to your fund. 

Thursday, 22 September 2016 16:16

3 Tips for Creating an Unstoppable Marketing Plan

Marketing is a hurdle that all businesses face. The question is, how do they overcome it? Read on to find out. 

An in-depth look at how to handle off-topic or aggressive questions

 

Smile! You're on Candid Camera

Are you old enough to remember Allen Funt's Candid Camera? How about America's Funniest Home Videos? In either case, it's obvious that being caught "just being yourself" is not necessarily putting your best foot forward for the camera.

Communication, Communication, Communication

I’m an alternative energy company looking to make a name for myself now what am I supposed to do? COMMUNICATION IS KEY, especially for alternative energy companies. With so many misconceptions out there alternative energy companies need to focus on creating top notch communications, with their investors, reporters and lawmakers.

We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently.

Your story is your unique identity. It quickly tells listeners who you are and what makes you different, while also providing structure and a certain kind of raison d’être for employees and internal stakeholders. 

Breaking through the Clutter


Whether you're talking to investors, financial professionals or reporters, your key message needs to break through the clutter and differentiate you. With over 12,000 mutual funds and thousands of managers, your target investors and intermediaries want to know quickly and succinctly how your firm will provide them tangible results.

Wednesday, 17 August 2016 15:29

Marketing Strategy 101: Start With Your Story

Telling people your story seems simple enough-but is it? Do you know your story? Do the other members of your firm? Do you all tell the same story? Or, perhaps you know your story, but your ability to tell it has gotten rusty.

The mutual fund industry is changing, and fast.

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