This is the third installment of our "Case for PR" series. We've put together a series of topics to examine the various ways in which a public relations strategy can help a firm grow.
Receiving positive media coverage regularly can be the cornerstone of a dynamic marketing effort.
Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.
Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?
Is your body language contradicting what you're saying? Are your actions or behaviors undermining your words?
You've scored an fantastic opportunity for a media interview. Now what? Don't get spooked - get ready! Preparation is key - see how a public relations professional can help.
Journalists Want the Nickel Tour. So what does this have to do with media relations?
Garnering the attention of the media is, at its core, about getting portfolio managers and reporters together. Journalists have a job to do, and like most of us, will gravitate to people they know and with whom they’ve had past positive experiences.
Do you feel like you leave every meeting and media opportunity wondering why you never got to say what you had planned?
In times of uncertainty and turbulence it is often a time to make difficult decisions. Small funds have tough choices to make if they want to survive.
When you meet someone for the first time, it's a fairly natural reaction to smile, nod and extend one's hand. So, when you're invited to appear on TV, remember Bob Barker's parting words to his loyal Price is Right fans of 50 years: "I thank you, thank you, thank you for inviting me into your home."