If you're sitting down for a media interview-weather you're back in your office or you're working from home-make sure to dress the part.

Preparing to manage the unexpected can keep an interview from going "off the rails."

Dark shadows? Double Chins? It's time to up your Zoom game!

97% of the U.S. is in lockdown mode. Americans are finding themselves in a new bizarre world where things once done at the office or in a television studio are now being done in the home.

Or can you color inside the lines?

Do you have a communication strategy? Have you ever left a meeting smacking your head thinking “I should have said X,” or “I forgot to mention Y?”

If you’ve never played the piano would you expect to sit down and play like Mozart? Probably not, so why would you expect to give a spectacular media interview without a little practice?

It’s a simple question right? Are you prepared to answer it?

Ever wonder how some savvy fund managers and financial planners win their places as the media's "darlings" -- frequently quoted in numerous mainstream magazines, and other important publications, often basking in the glow of the spotlight on a financial news channel segment?

Don’t fret – a little preparation (and the right tools) goes a long way!