Do you have a communication strategy? Have you ever left a meeting smacking your head thinking “I should have said X,” or “I forgot to mention Y?”

If you’ve never played the piano would you expect to sit down and play like Mozart? Probably not, so why would you expect to give a spectacular media interview without a little practice?

Capturing the interest of the media can be quite a challenge.

It’s a simple question right? Are you prepared to answer it?

Ever wonder how some savvy fund managers and financial planners win their places as the media's "darlings" -- frequently quoted in numerous mainstream magazines, and other important publications, often basking in the glow of the spotlight on a financial news channel segment?

Don’t fret – a little preparation (and the right tools) goes a long way!

Have you heard the expression you can’t unring a bell? When it comes to media interviews truer words have never been spoken.

This is the third installment of our "Case for PR" series. We've put together a series of topics to examine the various ways in which a public relations strategy can help a firm grow.

Receiving positive media coverage regularly can be the cornerstone of a dynamic marketing effort. 

Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.