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Communication, Communication, Communication

I’m an alternative energy company looking to make a name for myself now what am I supposed to do? COMMUNICATION IS KEY, especially for alternative energy companies. With so many misconceptions out there alternative energy companies need to focus on creating top notch communications, with their investors, reporters and lawmakers.

Are Undiscovered Mutual Funds Plagued by "Yelling in a Stairwell?" Consider Content Marketing. 

I love this phrase “yelling in a stairwell.” It reminds me of undiscovered funds who have been in existence for many years with superb performance, but no one has ever heard of them!  

Breaking through the Clutter


Whether you're talking to investors, financial professionals or reporters, your key message needs to break through the clutter and differentiate you. With over 12,000 mutual funds and thousands of managers, your target investors and intermediaries want to know quickly and succinctly how your firm will provide them tangible results.

Take pride in your company’s environmental consciousness and make it a part of your story.

If you own an eco-friendly company, you know marketing it is of the utmost importance. Check out the following strategies to learn how to tailor your marketing to your company’s values.

US Investors May Fear They've Missed the Boat on this Recent Market Rally

-US equity funds shed $8.2 billion in the week ending July 20

-US bond funds captured almost double that amount

Wednesday, 17 August 2016 15:29

Marketing Strategy 101: Start With Your Story

Telling people your story seems simple enough-but is it? Do you know your story? Do the other members of your firm? Do you all tell the same story? Or, perhaps you know your story, but your ability to tell it has gotten rusty.

There are a million different ideas about branding and marketing floating around. The words are frequently interchanged, so it’s easy to lose sight of what each means individually. 

In this day and age, the Internet connects us with friends, colleagues and potential clients. We rely on social media platforms to connect us to people that we wouldn’t meet every day.

Creating a media presence is a great way to keep your current clients in the know and get potential clients interested in services your company provides. 

We've got a lot to say on about branding, and marketing, and recently spoke with SunStar's Kathryn Morrison for her take on the topic-you can find that conversation here. Today, we’ll continue by getting a different point-of-view, this time from SunStar Strategic’s Melissa Murphy.

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