Like most disrupters, robo-advisers don't mind being underestimated. In fact, they're counting on it because behind the scenes, robo-advisers are quietly hatching plans to compete more aggressively with flesh-and-blood advisers.
Social media is here to stay. As each new site develops we find ourselves in unchartered waters.
Did you miss this article the first time? From time to time we like to re-release relevant posts. This post originally appeared in August and will never be irrelevant.
Telling people your story seems simple enough-but is it?
Content marketing has proven to be an excellent method for attracting and retaining your audience. But, distributing your content without a marketing strategy is about as effective as bailing a sinking ship with a collander.
With so many press release hitting the newswire, it's no wonder most of them tend to not get the interest of reporters. Still, they have their place in your marketing and PR programs.
As 2016 closes and 2017 gets off and running, it is an important time for fund managers to be communicating frequently with clients and prospects. The first quarter of 2017 has the potential to put a great deal of money in motion. In addition to the traditional fund sources and flows noted below, many investors may seek to seize new opportunities in sectors likely to benefit from the Trump administration.
With so much money changing hands, it’s important to ensure the financial advisor community knows your positioning, where you believe you can make money for their clients in 2017 and how your track record stacks up.