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Thursday, 23 February 2017 06:49

What's So Important About Content Marketing?

Unless you’ve been living under a rock you’ve heard about the importance of content marketing.

Everyone loves their sales team-when they close the deal. The job of the salesperson is to get out there, call on, meet with advisors and make the sale. But, are they feeling the love from the home office? Are you giving them the support they need?

Thursday, 09 February 2017 06:57

Can Color Affect Brand Perception?

Re-designing your logo in 2017? Or perhaps you’re doing a complete rebrand?

We’ve all heard of the psychology of color and how it influences our decisions and behaviors.

Like most disrupters, robo-advisers don't mind being underestimated. In fact, they're counting on it because behind the scenes, robo-advisers are quietly hatching plans to compete more aggressively with flesh-and-blood advisers.   

Social media is here to stay. As each new site develops we find ourselves in unchartered waters. 

Thursday, 05 January 2017 06:48

Marketing Strategy: Start With Your Story

Did you miss this article the first time? From time to time we like to re-release relevant posts. This post originally appeared in August and will never be irrelevant.

Telling people your story seems simple enough-but is it?

There are so many ways to communicate in today's connected environment--but how do you choose?

The Economist often has a unique way of looking at things. Take the fund management industry, which they compared to books and music. 

Content marketing has proven to be an excellent method for attracting and retaining your audience. But, distributing your content without a marketing strategy is about as effective as bailing a sinking ship with a collander.

Thursday, 01 December 2016 06:23

5 Rookie Mistakes In Press Releases

With so many press release hitting the newswire, it's no wonder most of them tend to not get the interest of reporters. Still, they have their place in your marketing and PR programs.

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