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Wednesday, 28 June 2017 06:30

10 Static Marketing Rules You Can't Ignore

Is your marketing strategy constantly evolving to keep up with trends? It should be, but at the same time it should also be adhering to the classic principles that remain unchanged.

Thursday, 15 June 2017 06:29

Name That Tagline! How Many Can You Get?

Last week we shared a post on creating a tagline for your company.

A strong well-known tagline can speak for itself.

A lot goes into making a brand - make sure you create one that is memorable!

Wednesday, 03 May 2017 08:28

Stop Apologizing!

How many times have the words "sorry for the delay" appeared in your emails?

A key to growing your fund is knowing your advisors. Most fund companies, unless they made a concerted effort and invested a fair amount of money, don’t really know who the advisors are that are recommending their funds. 

Thursday, 27 April 2017 08:25

FINRA Releases Guidance on Social Media

Great news, the answers we've all been waiting for regarding the application of FINRA rules governing communications with the public via social media and other emerging technologies have been released. 

Thursday, 30 March 2017 06:48

It's All About the Story

People are more likely to connect with a brand or product that has a story attached to it – something that makes it memorable and/or relatable.

Wednesday, 08 March 2017 06:58

Sales & Marketing - A Match Made In Heaven

What do sales and marketing have in common? Not much, except that when they work together they’re like a match made in heaven!

If you are like most fund executives, you cringe at the cost of hiring a PR pro or bringing on an outside firm who will scour the financial news media in search of opportunities for regular and consistent coverage for your firm.

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