Journalists Want the Nickel Tour. So what does this have to do with media relations?
Garnering the attention of the media is, at its core, about getting portfolio managers and reporters together. Journalists have a job to do, and like most of us, will gravitate to people they know and with whom they’ve had past positive experiences.
There’s a simple hack that can lead you to creating more content with less effort involved.
If you don’t think your firm has the time and effort to become a content machine, you aren’t leveraging your content properly.
Is your marketing strategy constantly evolving to keep up with trends? It should be, but at the same time it should also be adhering to the classic principles that remain unchanged.
A key to growing your fund is knowing your advisors. Most fund companies, unless they made a concerted effort and invested a fair amount of money, don’t really know who the advisors are that are recommending their funds.