Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.
Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.
Nike, one of the most easily recognizable brands today, recently announced Colin Kaepernick is the new face of the “Just Do It” campaign.
Marketing efforts falling short? SunStar Strategic's Marilyn Dale contributed to a webinar hosted by Foreside Distributors. They discussed marketing challenges and actionable solutions which were compiled in our report from the webinar, Taking Action for Marketing Success.
Have your marketing efforts hit a wall? SunStar Strategic's Marilyn Dale and Sondhelm Partners' Dan Sondhelm recently contributed to a webinar hosted by Foreside Distributors to address challenges marketers are facing. This is the final installment of our report from the webinar, Taking Action for Marketing Success. Take advantage of the tips and actionable items that were discussed.