Daniel Pink, best-selling author, has written several books on behavior, work, and motivation. His book on sales/marketing, To Sell is Human: The Surprising Truth About Moving Others, offers an interesting take on how sales should be viewed.
Struggling to create new content at a such a quick rate? There's an easy way to create more content with less effort!
Every firm is aware of the importance to add or transform their marketing platform, but when it comes to developing video packages and expanding social media outreach, asset managers are finding challenges in their execution.
Is your marketing plan not delivering the results you’d hoped for? Are you tired of sending emails and materials into what seems to be a black hole?
We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.
Traditional selling techniques worked for many years with small sales, defined as something that can normally be completed in a single call and typically involves a small dollar amount.
As a leader, what you do AND say are equally important. Communicate to your team that you are a true leader with both your words and your actions.
Daniel Pink has written several best-selling books on behavior, work, and motivation, including A Whole New Mind: Why Right-Brainers Will Rule the Future (2005); Drive: The Surprising Truth About What Motivates Us (2009); and his latest book released this year, When: The Scientific Secrets of Perfect Timing.