We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.
Traditional selling techniques worked for many years with small sales, defined as something that can normally be completed in a single call and typically involves a small dollar amount.
As a leader, what you do AND say are equally important. Communicate to your team that you are a true leader with both your words and your actions.
Daniel Pink has written several best-selling books on behavior, work, and motivation, including A Whole New Mind: Why Right-Brainers Will Rule the Future (2005); Drive: The Surprising Truth About What Motivates Us (2009); and his latest book released this year, When: The Scientific Secrets of Perfect Timing.
A company without a good sales team won’t do well for long. To succeed companies need them pounding the pavement, making the calls and closing the deals.
"Work Smarter... Not Harder." Perhaps you've heard that quote, but do you know what it means? Do you put it into practice?
When it comes to running a company, a marketing strategy isn’t always a top priority but it should be!