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A recent study shows that nearly 50% of consumers have changed their brand preference during the pandemic.

We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!

Our society has been veering toward a more digital world for many years, but the current pandemic sent that into hyperdrive.

Thursday, 04 June 2020 06:10

Pandemic: The Newest Marketing Principle

Marketing professionals are likely well versed in Philip Kotler’s Four P’s of marketing.

Thursday, 21 May 2020 06:43

Branding In A Crisis: Adaptation Is Key

When it comes to branding it’s common to hear “know your brand,” “stick to your brand,” “stay on brand,” etc.

Ten years can seem like a blip or an eternity depending on your perspective. Whichever way you look at it, you can’t deny it was certainly an interesting decade!

Wednesday, 18 December 2019 08:26

2020 Marketing Trends

Marketing trends change each year in response to the market and consumer behaviors. What’s in store for 2020?

Wednesday, 11 December 2019 06:00

2020 Marketing – The Year Of The Podcast?

Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.

Thursday, 15 August 2019 06:32

Storytelling – 14 Tips To Keep It Real

Storytelling is a crucial component of both marketing and public relations. They go hand in hand and industry professionals must be able to craft and tell stories about their brands and their products.

Tuesday, 13 August 2019 06:29

What Is Your Website Saying About You?

It takes 50 milliseconds – that’s right, 0.05 seconds – for visitors to form an opinion about your website.

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