Marketers are seeing a decline in ROI from paid media. Many are adjusting their budgets to focus on earned media.
Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.
We live in a digital society - everyone is texting and tweeting and short on time.
I know you know what AUM, basis points, and ROI mean. You even know how to define ROI, P/E, yield curve, duration, and EBITA.
Is your body language contradicting what you're saying? Are your actions or behaviors undermining your words?
Market uncertainty and a bizarre presidential administration have made some financial advisors, and their clients, a bit anxious. Here are what some mutual fund companies are doing to help alleviate some of that anxiety.
Marketing managers can spend hours on fact sheets, data and charts for you to use in client meetings. But should they?