SunStar’s Marilyn Dale, Creative and Digital Services Director, spoke with Jill Gregorie of IGNITES. Dale offered recommendations on what fund companies should consider when building out their websites.
Marilyn Dale, Creative and Digital Services Director for SunStar, recently spoke with Jill Gregorie of IGNITES. Dale shared insights on building out firm websites.
It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.
What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.
Logic suggests that fund managers can market to financial advisors as much as they want in an exploding market. Wrong.
Amid the flood of information financial advisors receive, it can be hard to cut through the extraneous stuff to find valuable input. The good news for mutual fund companies is that financial advisors want the information they can provide — however, they do have some definite preferences about the type of information they need and how it’s delivered.