What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.
Logic suggests that fund managers can market to financial advisors as much as they want in an exploding market. Wrong.
Amid the flood of information financial advisors receive, it can be hard to cut through the extraneous stuff to find valuable input. The good news for mutual fund companies is that financial advisors want the information they can provide — however, they do have some definite preferences about the type of information they need and how it’s delivered.
SunStar partnered with Discovery Data on an exciting months-long research project and the results are in!
SunStar's Kathryn Morrison released the exciting results of the joint research project with Discovery Database at today's Tiburon CEO Summit XXXV in San Francisco, CA, October 2018.