Take a proactive approach—rather than a reactive one—and pitch your story to the media.
If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for.
It's fair to say most, if not all, industries are flush with jargon. If you have the opportunity to participate in a media interview don’t alienate and confuse your audience.
Don't just send an email to send an email. Doing your research before you send them can save you time and money AND help you keep them interested!
Great news, the answers we've all been waiting for regarding the application of FINRA rules governing communications with the public via social media and other emerging technologies have been released.
Two longtime successful financial advisors shared their insights. Barbara Moser of Moser & Heier, $200M AUM and Shawn McLaughlin of McLaughlin Ryder, $650M AUM talked about how they select new funds for their clients' portfolios.
We’ve covered the dynamics that might be at play when you’re not quoted, but it’s just as important to focus on the glass-half-full! Let’s look at how to set the stage so you’re more likely to be quoted once you’ve obtained a coveted interview opportunity.
At a past Morningstar Investment Conference, I spent much of my time going from booth to booth and meeting exhibitors.
Remember the old commercials - “When E.F. Hutton talks, people listen!” In today’s world, when Donald Trump tweets - people and the markets are listening.
Everyone loves their sales team-when they close the deal. The job of the salesperson is to get out there, call on, meet with advisors and make the sale. But, are they feeling the love from the home office? Are you giving them the support they need?