Public relations is many things but it is NOT advertising, NOT just a copy-paste job and it is NOT spin.
We’ve moved to a digital society powered by e-commerce. Gone are the days of the salesman pounding the pavement or picking up a telephone.
Building strong relationships with clients is essential to success. There must be a certain level of trust and confidence between clients and asset managers.
Volatile markets and the inevitable feelings of uncertainty often lead investors to make irrational decisions. Once conditions stabilize investors are often left with feelings of regret.
Ever wonder how some savvy fund managers and financial planners win their places as the media's "darlings" -- frequently quoted in numerous mainstream magazines, and other important publications, often basking in the glow of the spotlight on a financial news channel segment?