During 2020, what some call “the year we stayed home,” social media use grew considerably.

More and more individuals and companies are turning to social media to communicate with their target audience. In fact, if you’re not using social media, you might get left in the dust!

Blensley Point-du-Jour, Vice President, Marketing Services at Discovery Data, shared his insights and discussed best practices on how to effectively reach advisors in these virtual times at SunStar’s recent conference, Strategies to Engage Advisors & Attract Assets.

Even though many are still working from home, portfolio managers are busier than ever. Has your firm suggested you participate in media training? Are you thinking it's a waste of time?

When the pandemic arrived, the world came to a screeching halt. Across the globe, people shifted to work from home and businesses scrambled to adapt their policies and practices.

Yes! If you are not sure how to harness the potential of social media to build your practice look no further.

We have all been influenced by others during our life’s journey. The impact and influence of some can be far greater than others.

Hennessy Advisors, long-time SunStar Strategic client, typically holds a mid-year, in-person CIO Roundtable in Washington, D.C.

2020 has brought one change after another and financial advisors found themselves instantly in crisis mode.

Zoom, the video conferencing platform that millions of Americans rely on every day, crashed yesterday as millions of students returned to school via e-learning.