When it comes to branding it’s common to hear “know your brand,” “stick to your brand,” “stay on brand,” etc.
Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.
SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.
Re-designing your logo in 2017? Or perhaps you’re doing a complete rebrand?
We’ve all heard of the psychology of color and how it influences our decisions and behaviors.
If it’s your first foray into a PR campaign, it’s a good idea to set expectations for all involved. You may be wondering what components make up the program? How much time and resources will it require? When can we expect to see results?