+1 (703) 299-8390
300 N. Washington St. | Suite 505 | Alexandria, VA 22314

Copy of Giving Thanks for Straight Talk and Clear Communication

I know you know what AUM, basis points, and ROI mean. You even know how to define ROI, P/E, yield curve, duration, and EBITA.

But do your clients and prospects understand?

The words above are used regularly by fund managers and fund marketing executives. Often, we don’t think twice about whether our audience will understand. Acronyms and jargon can lead to investor confusion and inertia.

In volatile market conditions we want investors to understand their investments, and the people managing them, more than ever.

Check out the article in Fortune on this topic, Why you should cool it with the corporate jargon - Fortune Management.

And, if you are interested in simplifying your story so your communications are understood, This email address is being protected from spambots. You need JavaScript enabled to view it.

E book image

Read 343 times Last modified on Wednesday, 07 November 2018 15:34
Tuesday, 21 November 2017 06:15

Subscribe to Mutual Funds

Enter your email address:

Most Popular Posts

Share