But do your clients and prospects understand?
The words above are used regularly by fund managers and fund marketing executives. Often, we don’t think twice about whether our audience will understand. Acronyms and jargon can lead to investor confusion and inertia.
In volatile market conditions we want investors to understand their investments, and the people managing them, more than ever.
Check out the article in Fortune on this topic, Why you should cool it with the corporate jargon - Fortune Management.