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When the pandemic arrived, the world came to a screeching halt. Across the globe, people shifted to work from home and businesses scrambled to adapt their policies and practices.

Wednesday, 21 October 2020 14:55

SunStar’s Conference Goes Virtual

Like everything else in 2020, SunStar Strategic’s Small Fund Conference, Strategies to Engage Advisors & Attract Assets, required a few changes – it went virtual!

A recent study shows that nearly 50% of consumers have changed their brand preference during the pandemic.

We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!

Our society has been veering toward a more digital world for many years, but the current pandemic sent that into hyperdrive.

Thursday, 04 June 2020 06:10

Pandemic: The Newest Marketing Principle

Marketing professionals are likely well versed in Philip Kotler’s Four P’s of marketing.

Thursday, 21 May 2020 06:43

Branding In A Crisis: Adaptation Is Key

When it comes to branding it’s common to hear “know your brand,” “stick to your brand,” “stay on brand,” etc.

Ten years can seem like a blip or an eternity depending on your perspective. Whichever way you look at it, you can’t deny it was certainly an interesting decade!

Wednesday, 18 December 2019 08:26

2020 Marketing Trends

Marketing trends change each year in response to the market and consumer behaviors. What’s in store for 2020?

Wednesday, 11 December 2019 06:00

2020 Marketing – The Year Of The Podcast?

Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.

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