When the pandemic arrived, the world came to a screeching halt. Across the globe, people shifted to work from home and businesses scrambled to adapt their policies and practices.

Like everything else in 2020, SunStar Strategic’s Small Fund Conference, Strategies to Engage Advisors & Attract Assets, required a few changes – it went virtual!

A recent study shows that nearly 50% of consumers have changed their brand preference during the pandemic.

We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!

Our society has been veering toward a more digital world for many years, but the current pandemic sent that into hyperdrive.

Marketing professionals are likely well versed in Philip Kotler’s Four P’s of marketing.

When it comes to branding it’s common to hear “know your brand,” “stick to your brand,” “stay on brand,” etc.

Ten years can seem like a blip or an eternity depending on your perspective. Whichever way you look at it, you can’t deny it was certainly an interesting decade!

Marketing trends change each year in response to the market and consumer behaviors. What’s in store for 2020?

Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.