Marketing is constantly changing and if you’re not willing to change and adapt you’ll be left in the dust.

As we wrap up 2018 it’s important to also plan for the year ahead.

Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.

Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.

Too much data can at once bombard and repel your audience!

Don't just write emails to write them - make them work for you!

Nike, one of the most easily recognizable brands today, recently announced Colin Kaepernick is the new face of the “Just Do It” campaign.

For many years, email etiquette has said not to send emails at night.

Is your marketing plan working for you? Are you reaching the advisors you want?

Marketing efforts falling short? SunStar Strategic's Marilyn Dale contributed to a webinar hosted by Foreside Distributors. They discussed marketing challenges and actionable solutions which were compiled in our report from the webinar, Taking Action for Marketing Success.