During 2020, what some call “the year we stayed home,” social media use grew considerably.

More and more individuals and companies are turning to social media to communicate with their target audience. In fact, if you’re not using social media, you might get left in the dust!

Earlier this week the Securities and Exchange Commission (SEC) announced a new advertising rule for investment advisors.

Blensley Point-du-Jour, Vice President, Marketing Services at Discovery Data, shared his insights and discussed best practices on how to effectively reach advisors in these virtual times at SunStar’s recent conference, Strategies to Engage Advisors & Attract Assets.

Your firm is a dime a dozen. You’re just like everybody else and they all do what you do. No? Think you’re different?

The short answer is “yes.” SunStar’s Hibre Teklemariam discussed the critical role that websites play for mutual fund firms in her presentation, Creating Content-Rich Websites, at SunStar’s Virtual Conference, Strategies to Engage Advisors & Attract Assets.

When the pandemic arrived, the world came to a screeching halt. Across the globe, people shifted to work from home and businesses scrambled to adapt their policies and practices.

Like everything else in 2020, SunStar Strategic’s Small Fund Conference, Strategies to Engage Advisors & Attract Assets, required a few changes – it went virtual!

A recent study shows that nearly 50% of consumers have changed their brand preference during the pandemic.

We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!