Our society has been veering toward a more digital world for many years, but the current pandemic sent that into hyperdrive.

Marketing professionals are likely well versed in Philip Kotler’s Four P’s of marketing.

When it comes to branding it’s common to hear “know your brand,” “stick to your brand,” “stay on brand,” etc.

Ten years can seem like a blip or an eternity depending on your perspective. Whichever way you look at it, you can’t deny it was certainly an interesting decade!

Marketing trends change each year in response to the market and consumer behaviors. What’s in store for 2020?

Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.

Storytelling is a crucial component of both marketing and public relations. They go hand in hand and industry professionals must be able to craft and tell stories about their brands and their products.

It takes 50 milliseconds – that’s right, 0.05 seconds – for visitors to form an opinion about your website.

It’s hard to reach people these days because everyone is busy and overscheduled. People don’t want to talk on the phone or take in-person sales or solicitation meetings and all the experts are saying emails are the best way to communicate with your audience so why do your emails have such low open rates?

Social media channels are a great way to connect with your audience. They provide an avenue for communicators to connect directly with their audience on a more personal level reaching a larger audience at the same time.