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IRIS.XYZ: Why You Must Have A Digital Presence

If you don't have a digital presence you're going to be left in the dust.

Published on July 18, 2018.

We are living in a digital society. Nearly every home has computers, tablets, smart phones and more.

 

Website

For a fund company to "get their name out" a digital presence is a requirement. Fund company websites are very often the first impression. Make sure your website tells who you are, what you do, what makes you different from competitors, and why an investor should choose your firm or another.

Your site should be attractive, easy to navigate, and full of relevant downloadable content.

 

Digital Advertising

Younger generations spend hours online each day. The best way to reach them is through online methods such as videos, podcasts and online advertising.

 

SunStar's Marilyn Dale recently contributed to a webinar hosted by Foreside Distributors to discuss challenges marketers face today. Creating and maintaining a strong digital presence was just one topic of the conversation. You can find the full Iris.xyz article here, and more on the topics covered in the webinar here.

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Wednesday, 18 July 2018 08:32

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