SunStar Strategic is not your average PR firm—our public relations service and innovation in marketing strategy unparalleled. SunStar holds a “Women Owned Small Business Certification” as designated by the National Women Business Owners Corporation (NWBOC).
SunStar’s success is founded on the hard work and dedicated ownership of our president and CEO, Kathryn Morrison, and supported by a strong team. Morrison founded SunStar in 1991, funding the firm with personal assets. She is also the publisher of www.responsibleinvesting.money.
At SunStar, “we strive to develop strategic plans for companies committed to growing and help them achieve that growth by providing them with PR, including print and broadcast interviews and media training. We also offer creative and digital marketing services—such as the management of social media and the creation of websites, advertisements, videos, and e-mail programs—as we are committed to facilitating positive brand development for our clients.” SunStar has offices in Alexandria, New York and Chicago. The majority of SunStar is owned by Morrison, and the rest of the stock is held by employees.
The women-owned small business certification is an honorary and beneficial one indeed. As many large firms are encouraged to work with women-owned small businesses, this designation exposes us to specific business opportunities and is a credible distinction from other PR firms in the area.
NWBOC President Janet Harris-Lange says she has observed the “the spirit” of women-owned businesses in their capacities to “grow their companies, contribute to their local economies, and give back to others.” These goals and values certainly serve as incentives for companies to hire women-owned small businesses like SunStar. Morrison’s own commitment to these goals is evident in her success—for the last nine years, SunStar has been listed in the Washington Business Journal’s annual Book of Lists as one of the top independently owned PR firms in the Washington DC metro area.
Morrison continues to lead the company into the future by developing her exceptional team, and thus SunStar’s certification as a women-owned small business is as much a part of the company’s identity as it is a distinction and an asset.