New Media: Web development

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Web Site and Blog Development

With our deep industry experience, SunStar is an excellent partner to refresh or build your Web presence. Our staff, along with talented design and programming partners, share your passion for the financial industry. We providing you with content, design or both ensuring that your message is consistent across all communications.

• Design concept and layout
• Image selections
• Navigation recommendations
• Content development/copy
• Flash animation
• Webcasts / Podcasts

View samples from our portfolio

Web site audit

For existing sites, SunStar's digital marketing experts can audit your Web site and recommend enhancement opportunities to help keep advisors and investors coming back based on industry best practices. Our review includes, but is not limited to, look and feel of the design as it relates to your brand image and key messages, user-friendliness of navigation, timeliness of information, ease of access to key data, marketing messages vs. prospectus-like approach, and lead-gathering information. A report of recommended strategies for enhancements can be utilized by your Webmaster or SunStar can be can be retained to provide a site map, design layout, new or edited content, or complete Website development, programming and hosting.

Web site development

SunStar’s creative and programming resources are unique in the industry. Our people are knowledgeable not only in design and web development, but also in the needs of financial advisors and shareholders and the compliance issues inherent in mutual fund sites.

We can design a completely new site or repurpose existing content and/or graphic elements already in use on your existing site or print materials.

Specifically, we will:

• Understand your audience and key messages
• Develop strategy/site map
• Develop look and feel/design
• Develop content: either original or using existing copy
• Programming and hosting: We can work with your internal or external IT staff resources and existing hosting services or provide complete programming and hosting services.

SunStar has working relationships with the compliance departments of several large distribution firms and can facilitate the approval process on your behalf.