Strategic: Media Training

SunStar's media training sessions prepare your spokespeople to meet and greet the press.

We recognize that your industry has a language all its own. We also know that reporters want simple, easy-to-understand answers. Reporters can be hard-hitting and skeptical.

Our media training workshops are designed to teach your spokespeople to turn a lengthy 15-minute answer into a series of clear, concise statements that will appeal to the most indifferent, ill-informed audience or reporter. Our executives will take your spokespeople to a television studio where they will prepare for their television appearances in a realistic environment. After an intense day of simulated interviews and constructive criticism and review, your spokespeople will be ready to meet the challenges of live television interviews as well as face-to-face reporter interviews. Our media training has resulted in numerous successful television appearances and positive press for all of our clients.

Specifically, you will learn to:

• Understand the public relations process – benefits and responsibilities
• Cut your two minute answer to 20 seconds
• Deliver your message even when the anchor asks the wrong questions
• Sound smart, appear trustworthy, and be persuasive
• Understand the media from a compliance perspective
• Be in control of the interview process

Interview Coaching
Because we have built long-lasting relationships with members of the financial media, we have an insider's knowledge that we will put to work for you. We know if a reporter is adversarial or friendly, knowledgeable or ill-informed. We know which reporters you need to talk to and the way to attract their attention, and we can help your spokespeople turn their interaction with the press into profitable experiences for your company.

SunStar executives are always on call to offer strategic communications counseling throughout your media relations campaign so that your spokespeople are confident and prepared when dealing with the press. Your account executive will actively participate in your interaction with the media during the ups as well as the downs. We will offer counsel that will guide your spokespeople through the obstacles and pitfalls of dealing with the press.