SunStar Strategies: Alternative Energy
Our core services are designed to help brand your company, communicate your story and strengthen your position in relevant media.
We work with alternative energy companies of all sizes, but our expertise is uniquely suited for companies in the growth stage of development that wish to attract investors and commercial partnerships. Our core services are designed to help brand your company, communicate your story and strengthen your position in relevant media through a well-orchestrated public relations campaign to meet your local or national goals.
What level of exposure is right for your company? How can it support the goals of the company and be put to profitable use? What is your current position in the media and where are your competitors? How do you want to position your company in the media?
Messaging and Branding
What is your unique story? How is it disseminated? Who do you need it to reach?
Can everyone in your company articulate it?
Media Relations (Media Training, Interview Coaching, News Generation)
Have key managers been educated on working with the media? Can they communicate the company's key messages regardless of the questions an interviewer may pose? Do they know industry journalists and their styles?
What are the core social media platforms and how can they be integrated into a sound communications strategy?
Marketing and Investor Communications
Does your website encourage repeat visits? Are you capitalizing on news coverage? Is the web alive with video or other new media? Do your collateral materials reflect your company's image and key messages? Are you establishing yourself as a thought leader with white papers, speaking engagements, trade show and conference attendance?
Are you expanding into new domestic or foreign geographic markets?