SunStar Strategic Alternative Energy Practice

SunStar Strategic is an industry-leading public relations firm specializing in attracting investors
and helping grow our clients’ businesses.

SunStar leads the PR industry in working with investment management firms across the United States. We have served this industry for two decades, generating tangible results for our clients and establishing productive relationships with the leaders of the financial media. The investment community is eager to invest and reap rewards from the high potential alternative energy market. In recent years, we’ve seen interest in green energy grow among our clients.They’ve increased their exposure to green energy stocks within their existing portfolios and some have created new funds and divisions devoted completely to investing in alternative energy and green companies. We’ve helped them build their stories and grow their firms through media placements and smart marketing strategies.

SunStar Strategic’s strategies for alternative energy companies
We work with alternative energy companies of all sizes, but our expertise is uniquely suited for companies in the growth stage of development that wish to attract investors. Our core services are designed to help brand your company, communicate your story and strengthen your position in financial media through a well-orchestrated public relations campaign to meet your local or national goals. The result: New investors and growth for your company.

SunStar PR and Smart Marketing strategies are designed to get your story into the hands of investors, clearly,
concisely and consistently.

• Public Relations: What level of exposure is right for your company? How can it support the goals of the company and be put to profitable use? What is your current position in the media and where are your competitors? How do you want to position your company in the media?
  
  
• Messaging and Branding: What is your unique story? How is it disseminated? Can everyone in your company articulate it?
  
  
• Media Relations (Media training, Interview Coaching, News Generation): Have key managers been educated on working with the media? Can they communicate the company’s key messages regardless of the questions an interviewer may pose? Do they know industry journalists and their styles?
  
  
• Social Media: What are the core social media platforms and how can they be integrated into a sound communications strategy?
  
  
• Marketing and Investor Communications: Does your website encourage repeat visits? Are you capitalizing on news coverage?  Is the web alive with video or other new media? Do your collateral materials reflect your company’s image and key messages? Are you establishing yourself as a thought leader with white papers, trade show and conference attendance?
  
  
• Visibility: Are you expanding into new domestic or foreign geographic markets?