Marketing: Trade Shows

Selecting the right trade shows to attend and making them work for you can be a daunting task.
Our industry experience and strategic approach to smart marketing help you understand the benefits of various trade shows. Because we know our clients and respect your time and budget, we can offer you sound counsel on participation.

Trade show booth and materials.
You need to look professional, have good collateral and well-qualified sales professionals who are both knowledgeable and comfortable "working" your booth. SunStar Strategic can assist with developing a professional, well-designed booth and appropriate hand out materials in keeping with your company's identity. We will manage the entire process, from contracting a booth manufacturer/distributor, to design and production. Booth configurations are available in a number of configurations at a variety of investment levels.

Trade show presence.
SunStar's account executives can conduct coaching sessions with your key personnel who will be in attendance or work side by side with you in your booth.

During an industry trade show, there are often opportunities to meet with journalists covering the show. Your SunStar account executive can facilitate interviews that are convenient and timely in advance of the show.