Public Relations: Interview Coaching

It’s your turn to stand out.

Affordable.

Does your company have a good story to tell, but it doesn't get the attention and recognition it deserves? Do you consider your company or technology the "best kept secret in the industry?" Are you competing for investors and customers among better known brands and companies with much deeper pockets? Consider a news generation program to level the playing field. In response to undiscovered companies' needs for a low-cost program, we're introducing SunStar's PR Coach to put you in the spotlight.

Effective.

Positive news coverage on a regular basis attracts investors, increases consumer demand and builds brand identity for your company's products and services. These third party endorsements also add credibility to your other sales and marketing efforts.

PR Coach begins with Media Bootcamp to ensure your company executives and spokespeople are at their best when working with reporters. We work with your spokespeople to develop a story that differentiates your firm from competitors, helping them to stay on message, keep answers appropriate in length and be persuasive.

You’ll benefit from:

• Story idea development and brainstorming session by telephone
• Coaching on how to respond to inquiries when reporters call you directly
• Follow-up with each reporter to ensure maximum coverage
• Ideas and strategies to leverage reprints in your other sales and marketing efforts
• SunStar’s extensive industry background and consulting for your sales, marketing and distribution needs

Guaranteed.

Two or more interviews each month from our list of targeted print and broadcast publications to get your story noticed. And, we'll coach you before each opportunity.

Try us out.

PR Coach is only $3,000 per month and can begin with just a four-month trial. Media training at our Washington, D.C. headquarters is included.* Let SunStar's proven strategies help your firm and its products attract investors, increase consumer demand for your products and services and build your brand.