Positive News Generation & Smart Marketing
 Our name, SunStar Strategic, epitomizes our approach and exemplifies the energy and vibrancy we strive to bring to our clients.
SunStar Strategic, located in the Washington DC area, provides structured news generation and smart marketing programs that are instrumental in helping you attract, maintain, and grow your clients. SunStar Strategic focuses first on helping you articulate your key messages so that you can differentiate yourself in a crowded market. Then we work closely with you to ensure you get the attention and recognition you deserve.
We have a robust practice that spans two decades. Our core services include public relations to generate positive news for your company and an array of smart marketing services, from strategy through design and execution. We also provide marketing services including strategy and execution. SunStar designs and builds Web sites, creates and supports blogs and other social media marketing and develops and delivers electronic distribution for your marketing messages.
Our clients
- SunStar specializes in working with fast-growing entrepreneurial firms and currently represents a dozen companies run by the founding entrepreneurs
- Since 2004, SunStar’s client retention rate exceeded 90%
- Compared to other public relations firms in the country, SunStar has one of the largest practices of investment management firms
- We are currently retained by 30 asset management firms
Our expertise
- SunStar generates 50 live national TV interviews and 200 print interviews per month for clients
- Each SunStar executive spends a minimum of 25 days a year face-to-face with the New York financial media
- SunStar executives spoke at six financial conferences in 2008, including MFEA, U.S. Bancorp, NICSA and Unified Fund Services
- SunStar executives were interviewed as expert sources more than 30 times in 2008 by financial and national news publications
About SunStar Strategic
 SunStar offices in Washington D.C. that allows us to stay close to the work and thinking of the S.E.C. and other regulatory bodies and a mid-town New York office that allows us to work closely with financial journalists- Every SunStar executive attends two investment management industry conferences a year to learn about trends in finance, share experiences with others, and to network
- SunStar provides at least two in-house professional learning seminars per year to help teach and promote the use of corporate best practices
- SunStar is a sponsor of the Mutual Fund Educational Alliance
- SunStar supports the New York Financial Follies
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Learn about our Strategies