Our clients are saying:
Sunstar has been a valuable member of our team since 2003 and continues to be instrumental in the development of our business. Because of the industry experience and focus of Sunstar's people in the asset management industry, they "get " the subtleties and nuances of marketing to this very fickle and fast-paced industry in a way that others do not.
Michael Cuggino
President
Portfolio Manager, Permanent Portfolio Family of Funds
After 21 years in the investment business at a major wirehouse, we felt prepared to know a little about investing and dealing with the public, but we really knew little if anything about marketing a mutual fund. We hired SunStar to do our PR before the fund even launched to train us to deal with the media. After launch we were assigned a great rep, who was able to secure wonderful interviews with major publications. Because of one of the interviews we were introduced to a $100 million plus client. As we grew, we also found we needed a turnkey approach to managing our website and the media we were generating. SunStar again was able to fulfill that niche. During one of the toughest three years in the market, with SunStar's assistance, we have been pleased to see our assets under management go from $30 million to over $200 million today (3/2011).
Robert C. Auer
Senior Portfolio Manager, Auer Growth Fund
One of the keys to success in business is building your brand and having the public aware of and informed about your product. In my opinion, the most cost-effective way to build awareness and generate interest in our mutual funds is by receiving strong third party media endorsements, which are generated by a high quality PR firm – SunStar. SunStar has given us the opportunity to meet the media and tell our story, which in turn has been very effective in branding our name (“Hennessy Funds”) nationally. I highly recommend SunStar for their professionalism, knowledge, enthusiasm and ethics.
Neil Hennessy
President
Portfolio Manager, Hennessy Funds
The team at SunStar helped us to shape our message so that every conversation we have with clients, prospects and the media has more impact.
Keith C. Goddard, CFA
President, Capital Advisors
Launching a new mutual fund is exceptionally challenging and having a partner like Sunstar can make the difference in the success of your launch and the long-term success of your fund in general. At Cushing MLP Asset Management, we leveraged Sunstar not only for PR activity surrounding our launch and beyond, but executed turnkey solutions on webinars, email communications, and direct mail activity. The professional services and input provided by Sunstar consistently provided a forward thinking, progressive approach to marketing our firm and our fund. We are fans of Sunstar and consider them a critical part of our overall marketing strategy.
J. Parker Roy
Senior Managing Director, Swank Capital, LLC, The Cushing Funds
As a boutique and emerging investment manager, we spent a significant amount of time conducting due diligence on how we could best invest our resources to obtain national exposure for our firm and the mutual fund we manage. We decided to engage Sunstar in order to manage our media and public relations strategy, and the results have been as promised. Despite starting with no national brand and being located far away from Wall Street, Sunstar has helped us secure significant media coverage via TV, Internet and print. I believe this has significantly raised our firm’s profile, added to our credibility in the minds of our clients, and been an excellent return on our investment.
James Dailey
CIO, TEAM Financial
Senior Portfolio Manager, TEAM Asset Strategy Fund
Prior to Huntington Funds' relationship with SunStar, we had very little exposure to the media and found little success in advertising. Since retaining SunStar, Huntington Funds' managers are frequently on national media circuits, adding a great deal of credibility and more brand recognition. Sunstar has been instrumental in the education of our key staff in how to conduct interviews so we provide the most professional appearance. This has proven valuable as many in the media now contact us directly because they are assured that our staff will present a succinct and appropriate message. We have also been able to take fuller advantage of these opportunities by featuring media interviews on our website, reprinting news articles, and creating a long list of media hits every month. In addition, SunStar has assisted us with marketing, graphic design, copyright, research, and more, helping us deliver A+ brochures that capture our target audience in ways we have never been able to do before.
Randy Bateman
President and Chief Investment Officer
Huntington Funds
Hibre and the team at SunStar are excellent professionals. This has been a positive and motivating experience that has helped me to do my job better; so much so that I stayed up to watch the Asian markets post-Fed in the event that tomorrow brings another opportunity for us to share our thoughts.
Scott Kimball
Portfolio Manager, BMT TCH Corporate Income Fund
BMO Funds
For me, media training was extremely productive, and I wouldn’t want to do any TV interview (especially a green screen, remote) without having practiced with SunStar. Realism was their strength. I strongly support refresher training if you haven’t done a remote interview in awhile to remind you how staring into a camera lens with no visual feedback can really throw you off your game…..I give them 5 out of 5.
Sell-Side Equity Analyst
Wanted to say that I thought media training was great, well worth it. Made me much more interested in pursuing TV spots and was generally very useful in honing message (even beyond just TV). Guys running it did a good job.
Sell-Side Equity Analyst
I am regularly quoted in print and do television interviews, but I nonetheless found the media training session to be extremely informative. In particular, I found the instruction on creating a “message map” and controlling the interview to be particularly helpful. I also thought the mock television interviews were a wonderful idea. I definitely left the session feeling even more confident in dealing with the media and eager to get the firm’s name out in the press.
-Sell-Side Equity Analyst
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